Currently, the Ultimate Travel Show takes place twice a year, once in the spring and once in the fall. The two shows offer very similar opportunities for consumers, so this strategic move will see a different format for both shows.

Exhibitors at the September show will put a heavier focus on show-only deals and specials, partnered with the opportunity for consumers to purchase travel onsite. The "travel sale" concept will feature fewer exhibitors than the spring show, but with a more focused agenda - to provide consumers with southern destination and winter getaway purchasing opportunities.

The spring 2009 show will continue to offer deals, savings and onsite purchasing opportunities, but there will be an increased focus on the travel research component and experiential opportunity for attendees.

Another exciting benefit for the fall show: its location right across the hall from the National Bridal Show. It will be open to all brides and grooms looking for information on destination bachelorette and stag parties, and wedding and honeymoon packages.

"The change in dates, as well as the new focus for the fall show, has been a very strategic move for us," says Katherine Breeson, show manager. "Retail and destination partners exhibiting at the September show have expressed a need to strongly promote their fall specials, and the travel sale concept will allow them to do that. In addition, we can now put our attention into reinventing the spring show so that it remains the ultimate destination for consumers to research, plan and book their next travel event."

The switch in focus will further ensure that both the spring and fall Travel Shows are giving loyal consumers what they are looking for, and in return giving exhibitors the best value for their investments.

For further information regarding the Ultimate Travel Show visit www.totravelshow.com.