A new site on the ‘Net, DailyWeb TV ( www.dailywebtv.com ) is the first such venture for the Metroland Media Group Ltd., and it’s being launched in Halton Region.

The project is the brainchild of Meriel Bradley, channel producer for Metroland’s Digital Media Centre, who doubles as host of what she calls the “info-tainment” segments that started appearing daily on our site this week.

“DailyWeb TV brings in experts from different fields and they give tips. They’ll be 3-4 minute videos. There’s great ideas and great inspiration,” said Bradley.

So far, mostly existing Metroland clients are participating, being interviewed and videotaped for their knowledge of a particular service or product. All on-air personalities are owners, operators or managers of an area business.

“I sit and meet with the client and we do our pre-production” before taping the segment, she said.

However, Bradley noted each episode is mostly done off the cuff.

“I take the information from the experts. It’s really ad-lib. Scripted is not fun to watch. I want spontaneity; that way you can see the expert’s personality.”

On the DailyWeb TV site, an article on the topic of the day will accompany the video.

“People don’t sit and read for a long time on the Web so we want to promote new content with new video every day, seven days a week.”

The lineup of segments will remain consistent with one theme each day of the week. Mondays will be devoted to In Motion, anything to do with vehicles and their use; Tuesdays are for Lifestyle and Leisure pursuits; Wednesday’s theme is Home and Garden; Thursdays are for In the Kitchen; Friday is New Homes; Saturday is Real Estate and Sunday’s theme is Health and Beauty.

“If someone in Georgetown sees this amazing (DailyWeb TV) video about a kitchen in Burlington and they want to, they can drive down and see it. That’s the whole point; it’s a community conversation.

“For me, it’s important that everyone coming to this site learn something and has the choice whether to follow through with it. It’s almost like a research tool.”

Viewers are encouraged to contact the expert featured by phone or e-mail if they have a question, or to e-mail queries or comments to an e-mail address dedicated to and found on the DailyWeb TV site.

Video interviews will remain on the site’s main page for a week and be archived after that for future reference by the public. Bradley said viewers might want to e-mail an article or video to a friend to share ideas.

She added that clients will offer prizes to viewers and there will be monthly online contests.

Halton is just the starting point for DailyWeb TV, said Bradley, noting the goal is to roll it out to other regions of southern Ontario where Metroland has a presence.

Bradley has made many television appearances, and has had many hosting opportunities. She has also been featured in commercials, live and televised product demonstrations, and as a seminar presenter.

She’s also a performance instructor and has served as director of developing curriculum for and managing on-camera/on-air training programs for The National Institute of Broadcasting.

Bradley was the Canadian on-air spokesperson for George Foreman grilling products and Maxim Toastmaster/ Salton USA products for six years. She is one of The Shopping Channel’s highest sellers, having delivered a long-standing sales record of $1 million in sales in a single day.

Bradley was host and creative producer of her own New York-based television series, Simply Smashing, on Discovery Home in the U. S., featuring her cooking and how-to skills. She co-hosted HGTV’s long-running Garden Architecture series for six years (U. S. and Canada), writing, creating and presenting a series of easy-to-complete gardening projects.

Bradley has appeared as a regular guest on City TV’s Cityline, talking about home and garden products.

She is the author of numerous how-to articles, as well as three cookbooks.